Sandra Niehaus from Closed Loop Marketing

Sandra Niehaus continues her series of great articles about the use of using photos effectively in websites.

This article continues a series of guidelines to help you with website image selection. Part 1,  covered some general principles to consider. Part 2 discussed ways to use images to support your company’s brand. In this article she will discuss ways to deal with a tricky image element — the human face.

Using faces in photos on your website presents some unique challenges. I’ll group these challenges into two major groups for this article: “Faces draw attention” and ”Faces don’t mean the same thing to everyone.”

Major Challenge #1: Faces Draw Attention

People look at faces. That’s just how we’re built, as humans. We look at eyes and mouths in particular to help us identify the person, their mood, and their intent towards us.

This can pose a problem for websites if faces are not used carefully. A face — or faces — in a prominent location on your web page can easily distract attention away from your product, message, or call to action. In other words, faces can become a true detriment to your website.

For example, take a look at the Shutterfly home page:

Since I’ve had to shrink down the size quite a bit for inclusion here, the distraction effect is a bit exaggerated. But you can see, even at this size, how the faces on the page attract your attention — to the detriment of the “Learn more” and “Go” buttons. It’s a tough challenge for a photo product site, to be sure!

As another example, take this on-site promotion from Target.com:

This is a pleasing ad with a strong, clear message. But theNow, given enough time a visitor would eventually see the main call to action in this promotion. If you missed it the first time, take another look — it’s the “Shop These Looks” text link. The models’ faces are pleasing, but they are a much stronger element than the call to action.

Suggestions for Dealing with This Issue

Turn the face towards your offering

You can use the attractive power of a face by turning it towards your product or call to action. Depending on the context, this can help direct your visitor’s attention to the area you want them to peruse.  This full article can be found at http://www.wilsonweb.com/design/niehaus-choosing-images3.htm

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Synergy Aviation, based at Fairoaks Airport in Surrey, UK  has recently added a 2010 Beech King Air 200 GT (G-OMSV) aircraft to its fleet which brings the total King Air 200 fleet to four, all based in the London area.

ex Formula 1 Racing driver Jonathan Palmer congratulates Glen Heavens on adding another Beech King Air 200GT to Synergy’s fleet.

This new arrival now makes Synergy Aviation one of the largest King Air operators in Europe

All of the aircraft are available for charter and have been fitted with the Raisbeck modifications allowing for greater performance.

Glen Heavens, MD of Synergy, commented “we are thrilled that the market is still thriving for King Air management and charter. Synergy continues to develop its expertise in relation to this aircraft type enabling us to offer greater capacity.  Furthermore we have succeeded in gaining approval for RVSM capability allowing the King Air 200GTs to cruise at 35,000ft thus making it a seriously cost effective option for chartering domestically and into Europe”.

Synergy also welcomes a London Biggin Hill based Cessna Citation CJ (G-THNX) which joins alongside Synergy’s London Luton based Cessna Citation CJ2+ (G-SYGC).

Synergy’s Paddy Magan in front of Citation CJ (G-THNX)

The Citation CJ  is new to the charter market and offers the very latest cabin interior,  which is providing a popular option to travellers looking for a more cost effective entry level jet on those longer European sectors.

Jane Thompson – Synergy Aviation's new Marketing Director

When asked how the company was performing Glen said “Overall we are very pleased to be growing in difficult financial conditions, whilst the market is not as buoyant as the industry would like Synergy is still trading well”.  ”We are also delighted to welcome on board Jane Thompson as our new Marketing Director who joins us with a strong aviation background” .

Jane will be joining Glen Heavens – Managing Director, Paddy Magan – Commercial Director and Alastair Summers – Operations Manager, at EBACE this year in Geneva.

Synergy continues to operate a mixed fleet of Piston, turbo-prop and jet aircraft throughout Europe giving clients an ever-broader aircraft choice allowing for more cost effective options when chartering for VIP, AOG, medical or cargo business.

Synergy Aviation are available 24hrs a day 7 days a week and can be contacted on 08456 747 747 or +44 1276 485 747 or visit www.synergyaviation.co.uk

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Nick Lunness and Neville Godwin at BNI Elmbrdge with Peccavi Wines in Hand (unopened 9.00am !!! Maybe Later!!!)

Medius / High Level Photography were at BNI-Elmbridge this morning to photography Mr Nick Lunness and Mr Neville Godwin shaking hands over a recent business referral.

Press Release Issued:-

A SURREY wine merchant has won the sole UK distribution rights for an Australian brand of wine that is taking the world by storm

Medius are in the office today and are ready to tackle the most challenging assignments today!!  We have a 4 x 4 and can get to most places through the snow.

Any news story you need covered let us know.

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