Sandra Niehaus from Closed Loop Marketing

A Very useful article published by Sandra Niehaus covers the use of photographs on web sites.

“Not all images are created equal. The right image on a web page can capture attention, inform, and even persuade your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words alone can do. The wrong image, however, can confuse, annoy, and even repel your visitors.

The wrong image can give your audience a negative impression of your product, service, or company that you may never have a chance to correct.”

Areas Covered include:-

Guideline #1. Does it convey the right feeling?

Guideline #2. Does it add information?

Guideline #3. Is it (at least fairly) unique?

Guideline #4. Is it contextually cropped?

The Full article is published here on www.wilsonweb.com