Antonio Falco Business Speaker and Advisor

Antonio Falco is passionate about sales and is adamant that it is the lifeblood of the business. Without it you don’t have a business!! Unless you’re very wealthy and like a business that doesn’t generate revenue. Is that really a busines?

Antonio has post a very insiteful article.   Have a read

I’ve been saying for years in various forums and business talks that ‘Sales is the lifeblood of a business’. Now I know that both ‘cashflow’ and ‘cash is king’ (here comes the but) BUT, if you’ve not sold anything then ….?

So, let’s tackle the issue that continues to be the ‘thorniest’ of all – Sales. You know it’s incredible to think that if you’re taking advice about your business, how to get it on track, keep it on track , get more business, MORE customers; that you’d take advice and guidance from someone who in their past career has actually done it and done it successfully.

Now in recent times there’s been all sorts of so called advisors, introduce Sales via the back door ‘soft selling’ or ‘the accidental salesman’. What a load of ‘phooey’ and more importantly, it’s plain misleading, sales cannot be an accident. Accidental selling may well lead you to accidentally going bust! You have to have some structure, some knowledge and some ability.

Read the rest of the article here on antoniofalco.com ….Antonio Falco on Sales